To Those We've Missed - A Norwich City Poem

Archant (EDP, Pink Un, Norwich Evening News) came to us with the ambition of capturing the magic of Norwich City’s 2020/21 Championship winning season, in the form of a video time capsule.

The process with Archant began with creating a loose narrative structure of how we wanted the story to be told. We were then delivered a poem written by Joe Webb, read by Stephen Fry, which we familiarised ourselves with before the first shoot at Carrow Road.

We spent the day at Carrow Road filming things we found relevant to the story. The club’s media team were kind enough to donate a bit of their own footage from matches, adding another dimension to the final video with that extra bit of authenticity.

With some cinematic music to bring it all together, our final product for Archant was a two minute love letter that Norwich City fans will have at arms reach for as long as they like.

Archant

What they said...