Mind are a mental health charity, with bases all across the UK. We’ve worked with their Norfolk and Waveney contingent on a few projects, including a video advent calendar, some stock footage of Norwich and a facility tour.
We did purely editing on the advent calendar series, but it’s our tour through their REST Norwich building that we want to talk about here. A safe space for those with mental health needs, or just a welcoming café for people in Norwich’s city centre.
Our advent calendar was a 24-video series to aid their social media prescence, as part of their ongoing strategy.
Mind and Reverb.
What We Did.
Our host Sally acts as the virtual tour guide through REST Norwich. We asked Sally to provide narration over our tour footage, with her segments filmed in an interview style.
With REST’s emphasis on welcoming and supportive staff who are trained to work with people struggling with mental health, we thought the best way to approach this was with a style that talked directly to the camera.
We then filmed the tour segments, going room to room to help guide the viewer through a place that might be daunting at first, letting them know it’s a safe space and that the staff are there to help if need be.
Taking the time to understand the client and the audience is incredibly important to us at Reverb.
We created a 90 second video for Mind that showcased all the public-accessible areas of the REST building, and catered to multiple different audiences, much like REST itself, a catch-all safe space for anyone and everyone.
Implementing Mind’s inclusive and open style as a mental health charity was at the forefront of all work we did on the video.
Have a place you’d like a tour for? A more in-depth look at how you run your business? Get in touch with us and we can have a chat about what Reverb could provide.
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