Synergy Through Strategic Video Collaborations.
Synergy Through Strategic Video Collaborations.
Everybody knows Cadbury. One of the quintessential British brands. We worked with them and First Bus to produce a video collaboration, promoting their joint competition allowing inner-city families a chance to visit the seaside during the summer.
Brand collaborations give a great chance to cross-promote and access another company’s audience and connections.
Reverb & Cadbury.
Creative Collaborations.
The promotion was a competition to win a family bus trip from central London to Southend-on-Sea with a free ice cream for all involved, and various photo ops for each brand involved to maximise their value, as well as our video.
Being creative with your partners offers opportunities for mutual benefit. There’s always a way to make a creative campaign with even the most wild of collabs.
Cadbury and First Bus really leaned into this promotion and it made for some fantastic visuals for us. They had double-decker bus wrapped in the style of Cadbury’s Flake branding – the instantly recognisable yellow and purple – creating a striking advert to drive through London and Southend and passively advertise far beyond the scope of the competition.
They rolled out a purple carpet, had deck chairs, inflatable rubber rings and buckets and spades, all to make their competition winners feel like royalty and give them (and us) chances to capture unique content for socials or video to grab the attention of people in the streets and in any social content alike.
Those little bits of additional effort can really help add some pop and value to your content, helping your audience know you go the extra mile.
Going All In.
What We Did.
We started our shoot by capturing shots of their branded double-decker, before heading into London where the competition winners were welcomed aboard.
We then travelled to Southend, grabbing shots of the families as they arrived and then enjoyed their complimentary ice creams.
It sounds simple in concept because it is. First Bus does buses, Cadbury Flakes go in ice creams. Create content with both involved and a fantastic video with a clear story emerges.
You don’t need to go as far as a double decker in London to get eyes on your brand. Having a unique angle and marketing it properly can be enough at any level of business!
Once we handed the video over, First used paid promotion to get it in front of their targeted audience.
Our brief was to conduct interviews with the attendees (12 total long-form interviews) and capture footage to help stitch together a video that gave a great representation of not just the launch event, but the scope and success of the project overall.
This ended up as a 6 minute video – packed with our interviews, shots of the day and our previous showreels, to give the fullest impression of what First had achieved with this project.
Check out the video to see how we did. We think we did a First-rate job!
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