"Quite simply Reverb exceeded our expectations."
"Quite simply Reverb exceeded our expectations."
We’ve worked with Breckland Council on a number of projects, covering the extent of the incredible work they do for the local community in Norfolk and Suffolk.
For our favourite project Breckland Council approached us with an ambitious plan – to create a film that tells the story of the collaborations they partake in with the local community.
Breckland Council were looking to cast themselves in a new light through video and chose Reverb to do it.
Breckland Council and Reverb.
What We Did.
Breckland Council asked us to provide two unique stories, one of a Ukrainian refugee family and the other for people who are no longer sleeping rough, due to the council’s efforts.
We shot interviews both parties and tied them together with dialogue from the council team responsible for the projects. Showing direct, personal involvement from the team, moving them away from /The Council/ and towards a community.
Although this was originally one larger video, we produced additional cuts of the two stories to maximise their potential on social media.
The process was seamless. We conducted interviews with 10 individuals who had benefitted from the council’s work, getting incredible soundbites and emotive stories directly from those who have been helped.
Our approach to interviewing is more laid back, we’d rather have a conversation than just throw questions at someone. The results are night and day, genuine emotion to help engage an audience.
The interviews were then intercut with shots of the home they provided for the refugee family, the school-turned-housing development they operate for those sleeping rough, and the offices they work in, to showcase their culture.
The Process.
The Results.
Breckland have since posted the videos, initially as a joint effort with a 4 minute supercut of both stories, as two 2-minute segments and for internal use with an extended 6 minute cut including info on the process, to be shared with other councils.
Our projects with Breckland Council are posted regularly by the main council socials as well as the team involved, helping them showcase their individual efforts too. Another win for Reverb.
Breckland Council connected with one of our projects so much they rented out a cinema screen to show it off during a peer review. Brownie points in the bag.
So What Did They Say?
Quite simply Reverb Digital exceeded our expectations. Jordan and Ben took the time to understand us as an organisation and collaborated with us in the development of the brief to ensure our expectations and outcomes were met. We were blown away with the end product that they brought to life with ideas/creativity we hadn’t even considered - all of which was done within a very aggressive timescale. Thanks again.
Jason Cole, Executive Director - Breckland Council